![]() People in the western world, for instance, may associate the color red with with anger, violence, bloodshed whereas people in the easy may associate red for communism, love, and good fortune. There is, in fact, quite a bit of evidence to suggest that color tends to denote different things in different cultures. These findings add substantive evidence to the argument that the perception and signification of color is cultural construct. One interesting empirical observation in this scholarly conversation is that anthropologists have found cultures that have no words for color (Jones 2017). ![]() Example of a basic color wheel There are actually two types of color wheels subtractive and additive. The first color wheel was created by Isaac Newton in 1704, but many different versions have been developed and used since then. Another topic is whether people in different historical periods perceive color differently. A color wheel is a tool that helps us understand the relationship between colors. ![]() One example of a scholarly conversation on color theory is whether or not people across the globe perceive color in a shared, universal way. Color Wheel Remix of Charles Blancs 1865 color star Creative Commons Attribution Share Alike 30 Unported Research & Scholarship on Color Theory Scholarship on color theory provides you with a perspective about how other cultures, discourse communities, use color. Declarative knowledge about color theory can help you make wise design choices.
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